--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Jens Grede I The Future of Innovation image: https://static.time.com/v3/assets/bltea6093859af6183b/blt39eec54152fd79c9/6998ce2e47fe51226555c839/poster_0581cc.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 --- Nov 04, 2022 # Jens Grede I The Future of Innovation by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-talks/7372300/jens-grede-i-the-future-of-innovation/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-talks/7372300/jens-grede-i-the-future-of-innovation/"},"headline":"Jens Grede I The Future of Innovation","datePublished":"2022-11-04T17:28:08.000Z","dateModified":"2026-03-03T00:07:29.179Z","description":"Jens Grede on creativity and entrepreneurship. Interviewed by Megan McCluskey, TIME Staff Writer.","url":"https://time.com/collections/time100-talks/7372300/jens-grede-i-the-future-of-innovation/","keywords":["Television","Shopping","celebrities","Media","fashion","Art","Companies","streaming","Business"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt39eec54152fd79c9/6998ce2e47fe51226555c839/poster_0581cc.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt39eec54152fd79c9/6998ce2e47fe51226555c839/poster_0581cc.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-talks/7372300/jens-grede-i-the-future-of-innovation/","name":"Jens Grede I The Future of Innovation"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Jens Grede I The Future of Innovation","description":"Jens Grede on creativity and entrepreneurship. Interviewed by Megan McCluskey, TIME Staff Writer.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/3QdLnvZ0/poster.jpg?width=720","uploadDate":"2022-11-04T14:32:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/3QdLnvZ0.m3u8","embedUrl":"https://time.com/collections/time100-talks/7372300/jens-grede-i-the-future-of-innovation/","duration":"PT8M1S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/time100-talks/7372300/jens-grede-i-the-future-of-innovation/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```