--- description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. title: Adam Silver | TIME100 Talks image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6a7c0711a1e65ac1/6998ce0147fe513bf255c7e0/poster_84a113.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 --- Apr 30, 2021 # Adam Silver | TIME100 Talks by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  NBA Commissioner Adam Silver on adapting to the shifting sports landscape. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-talks/7371134/adam-silver-time100-talks/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-talks/7371134/adam-silver-time100-talks/"},"headline":"Adam Silver | TIME100 Talks","datePublished":"2021-04-30T19:04:59.000Z","dateModified":"2026-03-03T02:25:54.890Z","description":"NBA Commissioner Adam Silver on adapting to the shifting sports landscape.","url":"https://time.com/collections/time100-talks/7371134/adam-silver-time100-talks/","keywords":["Basketball","Television","Media","Disease","TIME","Art","health","Companies","streaming","TIME100","Adam Silver","Sports","Business","COVID-19","TIME100 Talks","Include","Time 100 talks","Time100talks"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6a7c0711a1e65ac1/6998ce0147fe513bf255c7e0/poster_84a113.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6a7c0711a1e65ac1/6998ce0147fe513bf255c7e0/poster_84a113.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-talks/7371134/adam-silver-time100-talks/","name":"Adam Silver | TIME100 Talks"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Adam Silver | TIME100 Talks","description":"NBA Commissioner Adam Silver on adapting to the shifting sports landscape.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/LsBgCFFO/poster.jpg?width=720","uploadDate":"2021-04-30T15:04:59.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/LsBgCFFO.m3u8","embedUrl":"https://time.com/collections/time100-talks/7371134/adam-silver-time100-talks/","duration":"PT2M53S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/time100-talks/7371134/adam-silver-time100-talks/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```