--- description: Find out how Allison Ellsworth is shaping the future and defining the next generation of leadership. title: Allison Ellsworth Is on the 2025 TIME100 Next image: https://static.time.com/v3/assets/bltea6093859af6183b/blt03e43a2448fc0e54/6998ca0d93610c0908c30030/t100-next-2025-Allison_Ellsworth.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 --- Sep 30, 2025 # Allison Ellsworth by Sara Blakely  Vivien Killilea—Getty Images/Poppi Allison Ellsworth knows about firsts. In 2025, she sold her prebiotic-­soda company Poppi for almost $2 billion. It was the first product of its kind to go viral on TikTok. I’d also be willing to bet she was the first founder to formulate a new soda recipe with a baby strapped to her chest. She scaled her business from scratch and caught lightning—­product, price, and branding—in a bottle­ ... literally. Allison was a frustrated consumer. She liked soda, but she didn’t like the way it made her feel. How people feel is a superpower women can channel to challenge industry standards. But could she develop a healthier recipe with no experience? She didn’t know, but she was brave enough to try. Not only did she succeed, she created a movement—­proving one of my favorite business theories: What you don’t know can be your greatest asset ... if you let it. Lucky us. _Blakely, an entrepreneur, is the founder_ _of Spanx and Sneex_ Allison Ellsworth: TIME100 Next 2025 ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-next-2025/7318876/allison-ellsworth/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-next-2025/7318876/allison-ellsworth/"},"headline":"Allison Ellsworth","datePublished":"2025-09-30T11:02:04.000Z","dateModified":"2026-03-03T00:55:27.841Z","description":"","url":"https://time.com/collections/time100-next-2025/7318876/allison-ellsworth/","keywords":["TIME100 Next","sponsorshipblock"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt03e43a2448fc0e54/6998ca0d93610c0908c30030/t100-next-2025-Allison_Ellsworth.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt03e43a2448fc0e54/6998ca0d93610c0908c30030/t100-next-2025-Allison_Ellsworth.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time100-next/","name":"TIME100 Next"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/time100-next-2025/7318876/allison-ellsworth/","name":"Allison Ellsworth"}}]}] ```