--- description: Find out how Brandon Blackwood is shaping the future and defining the next generation of leadership. title: 2024 TIME100 Next: Brandon Blackwood image: https://static.time.com/v3/assets/bltea6093859af6183b/blt38455fd330123fdc/698a5b97db298714e326c28f/time100-next-2024-brandon-blackwood-crop.jpg?branch=production --- Oct 02, 2024 # Brandon Blackwood by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  Brandon Blackwood Brandon BlackwoodOlivia Galli—The New York Times/Redux Brandon Blackwood is a purveyor of Black luxury who has revolutionized the fashion world with his bold, unapologetic designs famously worn by icons from ­Beyoncé to Megan Thee Stallion. In 2020, at the height of one of the most transformative movements in recent history, one tote took over all of our feeds with a straightforward message: End systemic racism. The virality of that bag is now woven into the ongoing legacy of the Brandon Blackwood brand. As one of few pre-eminent Black designers, Blackwood represents changemakers who lead by example with fearlessness, innovation, and a steadfast embrace of inclusivity. His influence extends beyond the runway, inspiring a new generation of designers to merge style with substance. The B on his bags not only honors their namesake—it also reflects his brilliance across every design, collection, and work of art he offers to this world. _Welteroth is an author, host, and advocate_ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-next-2024/7023634/brandon-blackwood/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-next-2024/7023634/brandon-blackwood/"},"headline":"Brandon Blackwood","datePublished":"2024-10-02T11:23:25.000Z","dateModified":"2026-03-03T00:37:27.628Z","description":"","url":"https://time.com/collections/time100-next-2024/7023634/brandon-blackwood/","keywords":["list","franchise","Magazine","TIME 100 Next","sponsorshipblock"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt38455fd330123fdc/698a5b97db298714e326c28f/time100-next-2024-brandon-blackwood-crop.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt38455fd330123fdc/698a5b97db298714e326c28f/time100-next-2024-brandon-blackwood-crop.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/collections/time100-next-2024/7023634/brandon-blackwood/","name":"Brandon Blackwood"}}]}] ```