--- description: Find out how Ali Sethi is shaping the future and defining the next generation of leadership. title: 2022 TIME100 Next: Ali Sethi image: https://static.time.com/v3/assets/bltea6093859af6183b/blt94913d962da6cf87/698a35c1929fad16cabf9098/time100-next-ali-sethi.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Sep 28, 2022 # Ali Sethi by Amitav Ghosh  Paul Marotta—Getty Images Paul Marotta—Getty ImagesPaul Marotta—Getty Images Though written in Punjabi by a [Pakistani](https://time.com/tag/pakistan/ "undefined") artist, [Ali Sethi](https://twitter.com/alisethimusic?lang=en "undefined")’s song “[Pasoori](https://www.youtube.com/watch?v=5Eqb%5F-j3FDA "undefined")” has become a global sensation with close to 400 million views on YouTube. Even more remarkable, the song has found a huge following in neighboring India despite the escalating tensions between the two countries. Sethi’s great gift is that he is able to use an ancient form of music from the region, the classical raga, to challenge and expand notions of gender, sexuality, and belonging. “Pasoori” is a virtuoso demonstration of how artists can, in subtle ways, subvert the restrictions that are being imposed upon them by new forms of authoritarianism and intolerance. Through his music, as well as his writing, Sethi shows us that differences of culture, language, religion, and gender do not need to be antagonistic; they can, and always have, enriched us, and given us some of our greatest works of art. _Ghosh is an award-winning author, most recently of_ The Nutmeg’s Curse ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-next-2022/6213744/ali-sethi/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-next-2022/6213744/ali-sethi/"},"headline":"2022 TIME100 Next: Ali Sethi","datePublished":"2022-09-28T09:56:34.000Z","dateModified":"2026-03-03T00:06:34.169Z","description":"Find out how Ali Sethi is shaping the future and defining the next generation of leadership.","url":"https://time.com/collections/time100-next-2022/6213744/ali-sethi/","keywords":["TIME 100 Next","sponsorshipblock","time100nextinnovators2022"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt94913d962da6cf87/698a35c1929fad16cabf9098/time100-next-ali-sethi.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt94913d962da6cf87/698a35c1929fad16cabf9098/time100-next-ali-sethi.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-next-2022/6213744/ali-sethi/","name":"2022 TIME100 Next: Ali Sethi"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME100 Next: See Every Honoree","description":"See every 2022 TIME100 Next honoree in under two minutes.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/i4LJ3fau/poster.jpg?width=720","uploadDate":"2022-09-28T10:00:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/i4LJ3fau.m3u8","embedUrl":"https://time.com/collections/time100-next-2022/6213744/ali-sethi/","duration":"PT1M59S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/time100-next-2022/6213744/ali-sethi/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```