--- description: Find out why Taylor Frankie Paul is one of the 100 most influential digital voices of 2025. title: Taylor Frankie Paul: TIME100 Creators 2025 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc439a9199c71cd31/6998c813c8dcb46b63b50491/TIME100-Creators-2025-Taylor-Frankie-Paul-050.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 --- Jul 09, 2025 # Taylor Frankie Paul @taylorfrankiepaul by [Meg Zukin](/author/meg-zukin/) ## Meg Zukin Update your preferences in [Account Settings](/account/preferences/) Close  Courtesy Taylor Frankie Paul Taylor Frankie Paul, who helped popularize #MomTok—a term for a primarily Mormon community of moms who create content together—never thought that posting on social media would lead to a career. Now the content creator turned reality star is fresh off her second season of Hulu’s [_The Secret Lives of Mormon Wives_](https://time.com/7018258/the-secret-lives-of-mormon-wives-hulu-explained/ "undefined") and is learning to navigate her newfound fame—with 7.2 million followers across Instagram and TikTok—all while raising her three kids. Paul, who is best known for shedding light on the “soft swinging” scandal that shook the Mormon #MomTok community in 2022, credits therapy with equipping her with the tools to emerge on the other side of the traumas she’s experienced in recent years, including a divorce, an arrest, and a miscarriage. Now, at 31, Paul says she’s learned how to weather the barrage of critical comments that flood her feed—and the “villain” label she’s picked up along the way. “We all judge, whether we admit it or not,” Paul tells TIME. “But if you can understand it, then you don’t take everything to heart.” _Data and insights powered by #paid_ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-creators-2025/7299178/taylor-frankie-paul/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-creators-2025/7299178/taylor-frankie-paul/"},"headline":"Taylor Frankie Paul","datePublished":"2025-07-09T11:36:19.000Z","dateModified":"2026-03-03T00:51:13.567Z","description":"","url":"https://time.com/collections/time100-creators-2025/7299178/taylor-frankie-paul/","keywords":["Social Media","list","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc439a9199c71cd31/6998c813c8dcb46b63b50491/TIME100-Creators-2025-Taylor-Frankie-Paul-050.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Meg Zukin","jobTitle":null,"url":"https://time.com/author/meg-zukin/"}],"creator":"Meg Zukin","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc439a9199c71cd31/6998c813c8dcb46b63b50491/TIME100-Creators-2025-Taylor-Frankie-Paul-050.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-creators-2025/7299178/taylor-frankie-paul/","name":"Taylor Frankie Paul"}}]}] ```