--- description: Find out why Shirley Raines is one of the 100 most influential digital voices of 2025. title: Shirley Raines: TIME100 Creators 2025 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7ed3c14192d0453f/6998c81a83ec371688c7ac08/TIME100-Creators-2025-Shirley-Raines-036.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 --- Jul 09, 2025 # Shirley Raines @beauty2thestreetz by Hilton Dresden  Gilbert Flores—Variety/Getty Images Shirley Raines believes that everyone deserves to feel seen—and beautiful. Through her nonprofit, Beauty 2 the Streetz, the 57-year-old activist and content creator provides aid for unhoused communities across the U.S.—including in Los Angeles, San Francisco, Las Vegas, and Dallas—in the form of food and toiletries, as well as hair and makeup services. Raines’ story begins decades ago, with a family tragedy: after losing her young son in 1990, Raines began volunteering with a local unhoused outreach group in L.A.’s Skid Row; her experiences eventually inspired her own organization, which became a registered nonprofit in 2019\. Raines’ advocacy work has since gained traction online—she now has 6.6 million followers across [TikTok](https://www.tiktok.com/@beauty2thestreetz?lang=en "undefined") and [Instagram](https://www.instagram.com/beauty2thestreetz/?hl=en "undefined")—and this year, the NAACP named her its Outstanding Social Media Personality at its annual Image Awards. _Data and insights powered by #paid_ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-creators-2025/7299173/shirley-raines/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-creators-2025/7299173/shirley-raines/"},"headline":"Shirley Raines","datePublished":"2025-07-09T11:28:02.000Z","dateModified":"2026-03-03T00:50:42.701Z","description":"","url":"https://time.com/collections/time100-creators-2025/7299173/shirley-raines/","keywords":["Social Media","list","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7ed3c14192d0453f/6998c81a83ec371688c7ac08/TIME100-Creators-2025-Shirley-Raines-036.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7ed3c14192d0453f/6998c81a83ec371688c7ac08/TIME100-Creators-2025-Shirley-Raines-036.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/collections/time100-creators-2025/7299173/shirley-raines/","name":"Shirley Raines"}}]}] ```