--- description: Find out why Rhett McLaughlin and Link Neal is one of the 100 most influential digital voices of 2025. title: Rhett McLaughlin and Link Neal: TIME100 Creators 2025 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf5eff8858967a94b/6998c81393610c2862c2fc9a/TIME100-Creators-2025-Rhett-and-Link-013.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 --- Jul 09, 2025 # Rhett McLaughlin and Link Neal @GoodMythicalMorning by Leslie Horn Peterson  Courtesy Rhett & Link Mario and Luigi. Bert and Ernie. Batman and Robin. Rhett and Link? The world loves a dynamic duo—and YouTube stars Rhett McLaughlin and Charles Lincoln Neal III, a.k.a. Rhett & Link, fit that bill. Their origin story begins in first-grade detention, where they were kept from recess for writing profanities on their desks. Instead of punishment, they were handed coloring books filled with mythical creatures, planting the seed for what would eventually become Mythical Entertainment, their internet-first content studio. Over the course of [more than a decade](https://entertainment.time.com/2012/03/12/top-10-unusual-reality-tv-jobs/slide/rhett-link-commercial-kings/ "undefined"), Rhett & Link, both 47, have built a digital media empire under the Mythical banner. Their flagship show, [_Good Mythical Morning_](https://www.youtube.com/goodmythicalmorning "undefined"), is a wholesome daily YouTube talk show boasting more than 19 million subscribers. The hosts ask [questions](https://www.youtube.com/watch?v=b0y4dpDCsqw&ab%5Fchannel=GoodMythicalMorning "undefined") like, “will it milkshake?”, participate in blind soda taste tests, goof off, and attempt stunts the whole family can enjoy. But calling Rhett & Link mere YouTubers doesn’t capture the scope of their reach: in addition to their other shows on the platform—including _Mythical Kitchen_, _Good Mythical MORE_, and _Rhett & Link’s Wonderhole_—they’ve expanded their brand to include multiple podcasts and books, and completed a nine-city live tour last year. Through it all, the duo’s decades-long friendship remains at the heart—and is maybe even, they hope, their ticket to an [Emmy](https://people.com/rhett-and-link-reflect-on-nearly-20-years-on-youtube-exclusive-11734060 "undefined"). _Data and insights powered by #paid_ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-creators-2025/7299168/rhett-and-link/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-creators-2025/7299168/rhett-and-link/"},"headline":"Rhett and Link: TIME100 Creators 2025","datePublished":"2025-07-09T11:24:46.000Z","dateModified":"2026-03-03T00:50:34.051Z","description":"Find out why Rhett McLaughlin and Link Neal are two of the 100 most influential digital voices of 2025.","url":"https://time.com/collections/time100-creators-2025/7299168/rhett-and-link/","keywords":["Social Media","list","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf5eff8858967a94b/6998c81393610c2862c2fc9a/TIME100-Creators-2025-Rhett-and-Link-013.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf5eff8858967a94b/6998c81393610c2862c2fc9a/TIME100-Creators-2025-Rhett-and-Link-013.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-creators-2025/7299168/rhett-and-link/","name":"Rhett and Link: TIME100 Creators 2025"}}]}] ```