--- description: Find out why Nimay Ndolo is one of the 100 most influential digital voices of 2025. title: Nimay Ndolo: TIME100 Creators 2025 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt59d269ecac1aef3f/6998c81d1500fb6d27aa66b0/TIME100-Creators-2025-Nimay-Ndolo-090.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 --- Jul 09, 2025 # Nimay Ndolo @nimay.ndolo by Leslie Horn Peterson  Darren Gerrish—The Business of Fashion/Getty Images Nimay Ndolo may be best known for her sense of humor, but don’t mistake her content for fluff. The software developer turned creator has built a following of nearly 3.4 million across [TikTok](https://www.tiktok.com/@nimay.ndolo?lang=en "undefined") and [Instagram](https://www.instagram.com/nimayndoleaux/?hl=en "undefined") by taking on capitalism, politics, and the news cycle—all with biting wit and a sharp point of view. Ndolo first began posting on TikTok in 2021, but after being bullied off the app early on—mostly by finance bros—she took a brief hiatus. When she returned, she came back stronger, more focused, and far more visible. This year, the 30-year-old has used her growing platform to interview political figures, including Senator Ed Markey of Massachusetts and Senator [Cory Booker](https://time.com/collection/closers/6564914/cory-booker-empowers-underprivileged-communities/ "undefined") of New Jersey, and to campaign for Zohran Mamdani, the [Democratic nominee for New York City mayor](https://time.com/7299335/zohran-mamdani-nyc-democratic-mayoral-primary/ "undefined"). Along the way, she’s parlayed her digital presence into brand deals, red carpet hosting gigs, fashion collaborations, and speaking appearances. Now, she’s working to grow CityAesthetica, an environmental organization she founded this year that’s currently applying for 501(c)(3) status. _Data and insights powered by #paid_ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-creators-2025/7299161/nimay-ndolo/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-creators-2025/7299161/nimay-ndolo/"},"headline":"Nimay Ndolo","datePublished":"2025-07-09T11:31:28.000Z","dateModified":"2026-03-03T00:50:48.045Z","description":"","url":"https://time.com/collections/time100-creators-2025/7299161/nimay-ndolo/","keywords":["Social Media","list","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt59d269ecac1aef3f/6998c81d1500fb6d27aa66b0/TIME100-Creators-2025-Nimay-Ndolo-090.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt59d269ecac1aef3f/6998c81d1500fb6d27aa66b0/TIME100-Creators-2025-Nimay-Ndolo-090.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-creators-2025/7299161/nimay-ndolo/","name":"Nimay Ndolo"}}]}] ```