--- --- Jul 09, 2025 # Camila Coelho @camilacoelho by Ana Colón  Francois Durand—Messika/Getty Images Camila Coelho helped draw the blueprint for a career in lifestyle-focused social media, finding internet fame with a story that aspiring influencers would salivate over. Having immigrated from Brazil to the U.S. as a teenager, Coelho was working at the Dior beauty counter of a Boston Macy’s when she decided to film a makeup tutorial for friends and family and post it on YouTube. Her 2010 video reached far beyond her social circle, so she started a blog, where she wrote about fashion and beauty for a growing audience. Within five years, Dior had invited her to an haute couture show, and she’d appeared on the cover of _Glamour_ Brazil. In 2018, she became the first influencer hired by Lancôme for a product collaboration. The following year, nearly a decade after uploading her first YouTube video, she launched the Camila Coelho Collection in partnership with Revolve, a retailer favored by influencers. (Six years in, Coelho’s womenswear brand has continued to expand, including into swimwear.) Coelho, now 37, still shares outfits, trips, and life updates with her 10.4 million followers on [Instagram](https://www.instagram.com/camilacoelho/?hl=en) and 1.2 million on [TikTok](https://www.tiktok.com/@camilacoelho?lang=en). (She’s less active on YouTube, but still has more than 3.3 million subscribers on her Portuguese-language channel and more than 1.2 million on her English-language one.) A lot of her time, though, is dedicated to her entrepreneurial ventures: her trajectory came full circle when, in 2020, she launched Elaluz (which translates to “she’s light” in Portuguese)—her own makeup and skincare company. _Data and insights powered by #paid_ Camila Coelho Is on the 2025 TIME100 Creators List ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-creators-2025/7299103/camila-coelho/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-creators-2025/7299103/camila-coelho/"},"headline":"Camila Coelho","datePublished":"2025-07-09T11:34:03.000Z","dateModified":"2026-03-03T00:50:50.929Z","description":"","url":"https://time.com/collections/time100-creators-2025/7299103/camila-coelho/","keywords":["Social Media","list","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbdd738bc9e46ef24/6998c819e1ba00e17098db78/TIME100-Creators-2025-Camila-Coelho-068.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltbdd738bc9e46ef24/6998c819e1ba00e17098db78/TIME100-Creators-2025-Camila-Coelho-068.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-creators-2025/7299103/camila-coelho/","name":"Camila Coelho"}}]}] ```