--- title: Pok Pok: 2025 TIME100 Most Influential Companies description: Pok Pok: 2025 TIME100 Most Influential Companies canonical: https://time.com/collections/time100-companies-2025/7289651/pok-pok/ article:content_tier: free article:published_time: 2025-06-26T11:27:27.000Z article:modified_time: 2026-03-31T05:16:08.430Z article:section: Business og:title: TIME100 Most Influential Companies 2025: Pok Pok og:description: Find out why Pok Pok is on the list og:url: https://time.com/collections/time100-companies-2025/7289651/pok-pok/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4d3da854bddbd6fd/6998c73e47fe51516755bcb2/250707_T100Companies_Pok-Pok-web.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: TIME100 Most Influential Companies 2025: Pok Pok og:type: article twitter:card: summary_large_image twitter:title: TIME100 Most Influential Companies 2025: Pok Pok twitter:description: Find out why Pok Pok is on the list twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4d3da854bddbd6fd/6998c73e47fe51516755bcb2/250707_T100Companies_Pok-Pok-web.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 26, 2025 # Pok Pok Ungamified screentime by [Alison Van Houten](/author/alison-van-houten/) ## Alison Van Houten  The Pok Pok app The Pok Pok appCourtesy Pok Pok By design, online games get kids hooked on hyperstimulation: a "continuous stream of music, annoying voices that say 'good job,' and here's a reward and a sparkling unicorn on top," says Esther Huybreghts, co-founder and chief creative officer of Pok Pok. The Toronto-based startup’s app, which the company describes as “non-addictive” and inspired by Montessori, is quieter, providing children aged 2 to 8 with an unstructured, ungamified digital “playroom,” where kids can freely explore different fun settings. Downloaded more than one million times globally in 2024, Pok Pok designs app play spaces with support from a roster of experts; astronaut and mom Kellie Gerardi helped with a new one released in January called Space, for instance. "The kids' digital landscape was 90% candy when we arrived," says co-founder and CEO Melissa Cash. "We just want to bring some nutrients." In the last year, Pok Pok grew its subscriber base ninefold while making the app now available on Android and Amazon Fire devices. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2025/7289651/pok-pok/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2025/7289651/pok-pok/"},"headline":"Pok Pok","datePublished":"2025-06-26T11:27:27.000Z","dateModified":"2026-03-31T05:16:08.430Z","description":"","url":"https://time.com/collections/time100-companies-2025/7289651/pok-pok/","keywords":["Companies2025","list","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4d3da854bddbd6fd/6998c73e47fe51516755bcb2/250707_T100Companies_Pok-Pok-web.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alison Van Houten","jobTitle":null,"url":"https://time.com/author/alison-van-houten/"}],"creator":"Alison Van Houten","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4d3da854bddbd6fd/6998c73e47fe51516755bcb2/250707_T100Companies_Pok-Pok-web.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies2025/","name":"Companies2025"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/time100-companies-2025/7289651/pok-pok/","name":"Pok Pok"}}]}] ```