--- description: Mixue Group: 2025 TIME100 Most Influential Companies title: TIME100 Most Influential Companies 2025: Mixue Group image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf85434434658e246/6998c75a7323af476d2bc97d/T100Companies-mixue.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 26, 2025 # Mixue Group Global fast food domination by [Miranda Jeyaretnam](/author/miranda-jeyaretnam/) ## Miranda Jeyaretnam Update your preferences in [Account Settings](/account/preferences/) Close Reporter  Customers take selfie with Mixue ice cream outside the Mixue shop in Hong Kong. Customers take selfie with Mixue ice cream outside the Mixue shop in Hong Kong.Sipa USA—Alamy It’s the biggest fast food chain you’ve likely never heard of—at least, if you live in the Western hemisphere. Known for its ice cream and bubble tea (and low prices), last year Mixue overtook Starbucks and McDonald’s as the world’s largest food and beverage chain worldwide, in store count terms. It has over 45,000 stores across mainland China and over a dozen other regions, mostly in the Asia-Pacific. Mixue—which began as a street stall in the Chinese city of Zhengzhou selling shaved ice and cold drinks—has long been focused on rapid proliferation through franchising. Requiring a relatively low initial investment (typically around 210,000 yuan, or $29,000 USD) from franchisees has allowed the company to scale up quickly. Today there are streets in China with Mixue stores just a few hundred meters apart. With ice cream as cheap as 50 cents and drinks for around $1, the company is both ubiquitous and irresistibly affordable. Mixue Group: 2025 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2025/7289633/mixue-group/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2025/7289633/mixue-group/"},"headline":"Mixue Group","datePublished":"2025-06-26T11:29:20.000Z","dateModified":"2026-03-03T00:50:07.002Z","description":"","url":"https://time.com/collections/time100-companies-2025/7289633/mixue-group/","keywords":["Companies2025","list","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf85434434658e246/6998c75a7323af476d2bc97d/T100Companies-mixue.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Miranda Jeyaretnam","jobTitle":"Reporter","url":"https://time.com/author/miranda-jeyaretnam/"}],"creator":"Miranda Jeyaretnam","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf85434434658e246/6998c75a7323af476d2bc97d/T100Companies-mixue.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies2025/","name":"Companies2025"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/time100-companies-2025/7289633/mixue-group/","name":"Mixue Group"}}]}] ```