--- description: BMW: 2024 TIME100 Most Influential Companies title: TIME100 Most Influential Companies 2024: BMW image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf43c5a593497a96f/698a5759d075338a45e70d71/time100-companies-bmw-2024-01.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- May 30, 2024 # BMW by [Varsha Bansal](/author/varsha-bansal/) ## Varsha Bansal Update your preferences in [Account Settings](/account/preferences/) Close  The BMW Vision Neue Klasse The BMW Vision Neue KlasseCourtesy of BMW With demand for electric vehicles (EVs) slowing, some legacy automakers have scaled back their all-electric plans. Not BMW. The German company saw its EVs constitute 15% of sales in 2023, up from 9% in 2022, and it actually turned a profit on the 376,000 battery-only vehicles it sold, unlike Ford and General Motors. BMW now ranks second in the luxury-EV segment behind Tesla, which saw sales slump in 2023.The company appears intent on keeping on the pressure, investing over $700 million to set up its [first EV-only factory](https://www.bloomberg.com/news/articles/2024-01-10/bmw-converts-century-old-german-plant-to-only-make-electric-cars "undefined") and unveiling new EV sedans and SUVs—dubbed the Neue Klasse—that offer longer charge times, autonomous-driving technology, and digital displays spanning the entire windshield width. With BMW topping _Consumer Reports_’ car brands list in 2024 for the second year in a row (Tesla was No. 18), Elon Musk is surely watching his back. “Newcomers,” BMW CEO Oliver Zipse told the New York _Times_ in March, “if they’re not careful, they might get old before they grow up.” ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2024/6979516/bmw/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2024/6979516/bmw/"},"headline":"BMW","datePublished":"2024-05-30T11:34:26.000Z","dateModified":"2026-03-03T00:31:47.369Z","description":"","url":"https://time.com/collections/time100-companies-2024/6979516/bmw/","keywords":["Companies","franchise","Magazine","Special Project","sponsorshipblock","Accolades"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf43c5a593497a96f/698a5759d075338a45e70d71/time100-companies-bmw-2024-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Varsha Bansal","jobTitle":null,"url":"https://time.com/author/varsha-bansal/"}],"creator":"Varsha Bansal","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf43c5a593497a96f/698a5759d075338a45e70d71/time100-companies-bmw-2024-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies/","name":"Companies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/time100-companies-2024/6979516/bmw/","name":"BMW"}}]}] ```