--- description: Find out why Oddity was selected for the list title: TIME100 Most Influential Companies 2023: Oddity image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5f1b6641493fc629/698a3dc9db2987847226915b/time100-companies-Oddity-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # Oddity Smart beauty by Alison Van Houten  SpoiledChild A35, an "anti-aging glycolic renewing serum." SpoiledChild A35, an "anti-aging glycolic renewing serum."Courtesy of Oddity A tech firm masquerading as a beauty retailer, ­Oddity is famous for its direct-to-consumer brands: Il Makiage makeup and SpoiledChild, a hair- and skin-care line launched last year that brought in $48 million in gross sales in just 12 months. With overall sales doubling every year since its founding in 2018, Oddity says it became the best-­selling digital beauty brand in history by using [AI-backed](https://time.com/6288131/grammys-ai-rules/ "undefined") online quizzes to match customers with products. “If you don’t have high-­quality data to train \[AI\] on, it’s garbage in, garbage out,” says global CFO Lindsay Drucker Mann. But with detailed data from over 40 million users, Oddity’s models are getting smarter all the time. --- ### More from TIME --- _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285146/oddity/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285146/oddity/"},"headline":"Oddity","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-31T05:09:57.555Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285146/oddity/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5f1b6641493fc629/698a3dc9db2987847226915b/time100-companies-Oddity-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alison Van Houten","jobTitle":null,"url":"https://time.com/author/alison-van-houten/"}],"creator":"Alison Van Houten","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5f1b6641493fc629/698a3dc9db2987847226915b/time100-companies-Oddity-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285146/oddity/","name":"Oddity"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME100 Most Influential Companies: OpenAI","description":"Find out why OpenAI was selected for the list","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/EU3F7DHt/poster.jpg?width=720","uploadDate":"2023-06-21T11:00:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/EU3F7DHt.m3u8","embedUrl":"https://time.com/collections/time100-companies-2023/6285146/oddity/","duration":"PT4M21S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/time100-companies-2023/6285146/oddity/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```