--- description: Find out why Duolingo was selected for the list title: TIME100 Most Influential Companies 2023: Duolingo image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd69149843746fb93/698a3dc409208fbe6941a6f8/time100-companies-Duolingo-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # Duolingo Polyglot chatbot by Jeremy Gantz  Duo, Duolingo's mascot, in Roblox. Duo, Duolingo's mascot, in Roblox.Courtesy of Duolingo AI has been under the hood of the world’s most downloaded education app for years: a homegrown machine-­learning model, Birdbrain, anticipates how difficult exercises should be to keep users engaged. But generative AI—specifically, xf’s [GPT-4—is moving Duolingo](https://time.com/6263022/what-to-know-about-chatgpt-4/ "undefined") closer to its holy grail of replicating one-on-one tutoring. Duolingo Max, a new subscription tier launched in March, lets users practice scenario-­based (e.g., a French café) conversation skills. Company founder and CEO Luis von Ahn says more advanced AI “will allow us to scale high-quality education to everyone in the world.” Daily active users grew 62% in the first quarter of 2023, compared with one year earlier. --- ### More from TIME --- _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285114/duolingo-leaders/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285114/duolingo-leaders/"},"headline":"Duolingo","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-03T02:27:25.107Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285114/duolingo-leaders/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd69149843746fb93/698a3dc409208fbe6941a6f8/time100-companies-Duolingo-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd69149843746fb93/698a3dc409208fbe6941a6f8/time100-companies-Duolingo-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285114/duolingo-leaders/","name":"Duolingo"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME100 Most Influential Companies: OpenAI","description":"Find out why OpenAI was selected for the list","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/EU3F7DHt/poster.jpg?width=720","uploadDate":"2023-06-21T11:00:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/EU3F7DHt.m3u8","embedUrl":"https://time.com/collections/time100-companies-2023/6285114/duolingo-leaders/","duration":"PT4M21S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/time100-companies-2023/6285114/duolingo-leaders/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```