--- description: America's logo should say we are accountable title: Chip Kidd Designs a U.S. Logo image: https://static.time.com/v3/assets/bltea6093859af6183b/blt205b50c7b61ab273/698863342dce0144839e5778/question-everything-america-logo-chip-kidd.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Sep 11, 2015 # America's Logo Should Say We Are Accountable by Chip Kidd  NEW YORK, NY - JULY 10: Actor Haley Joel Osment discusses his new series "The Spoils Before Dying" at AOL Studios In New York on July 10, 2015 in New York City. (Photo by Adela Loconte/WireImage) NEW YORK, NY - JULY 10: Actor Haley Joel Osment discusses his new series "The Spoils Before Dying" at AOL Studios In New York on July 10, 2015 in New York City. (Photo by Adela Loconte/WireImage)Adela Loconte This design says, “My fellow Americans: Could you please take responsibility for yourselves? It would be much appreciated.” _Kidd is a graphic designer and writer based in New York City. As an associate art director at Penguin Random House, he is best known for his book covers._ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/question-everything/4029580/chip-kidd-america-lacks-a-logo-so-what-should-it-be/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/question-everything/4029580/chip-kidd-america-lacks-a-logo-so-what-should-it-be/"},"headline":"Chip Kidd Designs a U.S. Logo","datePublished":"2015-09-11T18:01:23.000Z","dateModified":"2026-03-02T23:08:52.432Z","description":"America's logo should say we are accountable","url":"https://time.com/collections/question-everything/4029580/chip-kidd-america-lacks-a-logo-so-what-should-it-be/","keywords":["Question Everything"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt205b50c7b61ab273/698863342dce0144839e5778/question-everything-america-logo-chip-kidd.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt205b50c7b61ab273/698863342dce0144839e5778/question-everything-america-logo-chip-kidd.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/question-everything/4029580/chip-kidd-america-lacks-a-logo-so-what-should-it-be/","name":"Chip Kidd Designs a U.S. Logo"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Question Everything: If the US Had A Logo What Would It Be?","description":"TIME hit the streets to ask New Yorkers several offbeat questions designed to provoke and prod the brain.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/v8ayL1Pi/poster.jpg?width=720","uploadDate":"2015-09-18T14:45:07.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/v8ayL1Pi.m3u8","embedUrl":"https://time.com/collections/question-everything/4029580/chip-kidd-america-lacks-a-logo-so-what-should-it-be/","duration":"PT1M6S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/question-everything/4029580/chip-kidd-america-lacks-a-logo-so-what-should-it-be/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```