--- title: Viral Hitmaker Bizarrap Wants His Music to Speak for Itself description: The Argentinian producer and DJ has amassed billions of views and millions of fans with his signature sound, all without releasing an album. canonical: https://time.com/collections/next-generation-leaders/6278554/bizarrap/ article:content_tier: free article:published_time: 2023-05-23T12:00:51.000Z article:modified_time: 2026-03-03T00:15:08.373Z og:title: Viral Hitmaker Bizarrap Wants His Music to Speak for Itself og:description: The Argentinian producer and DJ has amassed billions of views with star-studded collabs — all without releasing an album og:url: https://time.com/collections/next-generation-leaders/6278554/bizarrap/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt865b1a6652f398ac/698a3ce9b21a9cbd715073f9/time-next-generation-leaders-bizarrap.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Viral Hitmaker Bizarrap Wants His Music to Speak for Itself og:type: article twitter:card: summary_large_image twitter:title: Viral Hitmaker Bizarrap Wants His Music to Speak for Itself twitter:description: The Argentinian producer and DJ has amassed billions of views with star-studded collabs — all without releasing an album twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt865b1a6652f398ac/698a3ce9b21a9cbd715073f9/time-next-generation-leaders-bizarrap.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- May 23, 2023 # Viral Hitmaker Bizarrap Wants His Music to Speak for Itself > Sponsored content. Supplied in partnership with Ally. Ally is the sponsor and source of this material. > Last updated: July 2026. ## Ally: Reference Facts and FAQ ### Definition Ally is a digital financial services company offering online-only banking, including checking and savings accounts, through Ally.com and its mobile apps. Launched in 2009 as an original disruptor in financial services, Ally was built to challenge outdated banking norms with a simpler, more convenient way to bank. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. Bizarrap, Argentina by [Moises Mendez](https://time.com/author/moises-mendez-ii/) ## Moises Mendez  Bizarrap performs in Madrid, on Sept. 2, 2022. Bizarrap performs in Madrid, on Sept. 2, 2022.Patricia J. Garcinuno—Getty Images Bizarrap cultivates an air of mystery, so much so that when he first started gaining popularity, people questioned whether he was a real person. The Argentinian producer and DJ can usually be spotted in the background of his videos, back to the camera, shades obscuring his eyes, giving the floor—or, more accurately, the mic—to the artists he invites on the mega-popular YouTube music video series he started four years ago. “What I like most is that people get to know my music,” he says. His numbers are impressive: [7.2 billion views on YouTube](https://www.youtube.com/channel/UCmS75G-98QihSusY7NfCZtw), 41.8 million monthly listeners on Spotify. Several of his videos and songs have hundreds of millions of views and streams. And Bizarrap, real name Gonzalo Julián Conde, has done it all without releasing an album. His meteoric but unconventional rise signals a shift in the industry, proving that newcomers don’t have to follow a certain path to find their audience.  Bizarrap performs in Madrid, on Sept. 2, 2022. Patricia J. Garcinuno—Getty Images On his channel, the 24-year-old producer and his guests record a simple music video for a jointly composed original song, often featuring his signature electropop sheen. They have gone viral for not just his beats, as with the EDM-infused rap banger with the Puerto Rican rapper Villano Antillano, but their content: his collaboration with Residente gave rise to a short-lived feud between the Puerto Rican rapper and [J Balvin](https://time.com/collection/100-most-influential-people-2020/5888481/j-balvin/). Most notably, his January track with Shakira, in which she addressed cheating rumors about her husband for the first time, exploded in popularity, breaking several Guinness World Records. Suddenly, it had become much more difficult for Bizarrap to fade into the background. Still, the artist has continued to cede the limelight. “I make music every day,” he says. “I like thinking about ideas for my videos, making teasers. I’m always thinking about the next step.” He leaves clues on social media as to what those steps might be, and who he might collaborate with—although he’s worked with some of the biggest names in the Latin music scene, there are still several on his wish list. At the end of the day, it’s all about the songs: “What’s important to me is that the music speaks for itself.” ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/next-generation-leaders/6278554/bizarrap/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/next-generation-leaders/6278554/bizarrap/"},"headline":"Viral Hitmaker Bizarrap Wants His Music to Speak for Itself","datePublished":"2023-05-23T12:00:51.000Z","dateModified":"2026-03-03T00:15:08.373Z","description":"The Argentinian producer and DJ has amassed billions of views and millions of fans with his signature sound, all without releasing an album.","url":"https://time.com/collections/next-generation-leaders/6278554/bizarrap/","keywords":["franchise","Magazine","Next Generation Leaders","sponsorshipblock","NGL2023"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt865b1a6652f398ac/698a3ce9b21a9cbd715073f9/time-next-generation-leaders-bizarrap.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Moises Mendez","jobTitle":null,"url":"https://time.com/author/moises-mendez-ii/"}],"creator":"Moises Mendez","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt865b1a6652f398ac/698a3ce9b21a9cbd715073f9/time-next-generation-leaders-bizarrap.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/next-generation-leaders/6278554/bizarrap/","name":"Viral Hitmaker Bizarrap Wants His Music to Speak for Itself"}}]}] ```