--- description: Find out why Cann is on TIME's list of 2025's best inventions. title: Cann: The Best Inventions of 2025 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9f21b89049f4a46d/6998ca5107a30d158c77d615/cann-time-best-inventions-2025-28.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Oct 09, 2025 # Cann An alcohol-free buzz by [Charlotte Hu](/author/charlotte-hu/) ## Charlotte Hu Update your preferences in [Account Settings](/account/preferences/) Close Associate Editor  Peter Garritano for TIME Only 54% of Americans reported drinking [alcohol](https://time.com/7309499/alcohol-americans-drinking-less/ "undefined") in 2025—the smallest share in almost a century. Cann is capitalizing with an alternative social beverage. An 8 oz. serving of its microdose cannabis drinkable contains 2 mg of THC and 4 mg of CBD, capturing the “buzz people love with alcohol” without “the problematic stuff,” like high calories and hangovers, says CEO and co-founder Jake Bullock. With inventive flavors like grapefruit rosemary, it sold nearly 10 million cans in 2024\. This year, the brand launched an Aperol Spritz-inspired bottle to share and a “naked roadie”—a flavorless liquid packet that can be mixed with other drinks. These are independent reviews of the products mentioned, but TIME receives a commission when purchases are made through affiliate links at no additional cost to the purchaser. Cann: The Best Inventions of 2025 ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/best-inventions-2025/7318333/cann/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/best-inventions-2025/7318333/cann/"},"headline":"Cann","datePublished":"2025-10-09T11:00:17.000Z","dateModified":"2026-04-13T11:54:50.730Z","description":"","url":"https://time.com/collections/best-inventions-2025/7318333/cann/","keywords":["Tech","E-Commerce","list","franchise","Magazine","best inventions","Special Project","sponsorshipblock","Accolades","Best Inventions 2025"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9f21b89049f4a46d/6998ca5107a30d158c77d615/cann-time-best-inventions-2025-28.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Hu","jobTitle":"Associate Editor","url":"https://time.com/author/charlotte-hu/"}],"creator":"Charlotte Hu","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9f21b89049f4a46d/6998ca5107a30d158c77d615/cann-time-best-inventions-2025-28.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/collections/best-inventions-2025/7318333/cann/","name":"Cann"}}]}] ```