--- title: Alitheon FeaturePrint: The 200 Best Inventions of 2023 description: Find out why Alitheon FeaturePrint is one of the best inventions of 2023 canonical: https://time.com/collections/best-inventions-2023/6326990/alitheon-featureprint/ article:content_tier: free article:published_time: 2023-10-24T11:00:35.000Z article:modified_time: 2026-03-03T00:23:55.176Z og:title: Alitheon FeaturePrint: The 200 Best Inventions of 2023 og:description: Find out why Alitheon FeaturePrint made this year's list og:url: https://time.com/collections/best-inventions-2023/6326990/alitheon-featureprint/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2872bf2b2c11b5ee/698a419c16d8840a75c3c61e/best-inventions-2023-featureprint.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Alitheon FeaturePrint: The 200 Best Inventions of 2023 og:type: article twitter:card: summary_large_image twitter:title: Alitheon FeaturePrint: The 200 Best Inventions of 2023 twitter:description: Find out why Alitheon FeaturePrint made this year's list twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2872bf2b2c11b5ee/698a419c16d8840a75c3c61e/best-inventions-2023-featureprint.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Oct 24, 2023 # Authentic AI Alitheon FeaturePrint by Pranav Dixit  One solution to the multi-trillion-dollar counterfeit goods problem may be as simple as pointing your phone’s camera at, say, a watch or a handbag and letting smart software determine its authenticity. FeaturePrint, an optical AI technology, first “sees” miniscule surface details of physical items and “fingerprints” them into unique mathematical identities. Then, it can tell you whether an item is fake or genuine with a click of a button. “No stickers, tags, or markers needed,” says Alitheon CEO Roei Ganzarski. One customer is Argor-Heraeus, which makes gold bars for national banks. ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/best-inventions-2023/6326990/alitheon-featureprint/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/best-inventions-2023/6326990/alitheon-featureprint/"},"headline":"Authentic AI","datePublished":"2023-10-24T11:00:35.000Z","dateModified":"2026-03-03T00:23:55.176Z","description":"","url":"https://time.com/collections/best-inventions-2023/6326990/alitheon-featureprint/","keywords":["list","franchise","ecommerce","Magazine","best inventions","Best Inventions 2023"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2872bf2b2c11b5ee/698a419c16d8840a75c3c61e/best-inventions-2023-featureprint.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2872bf2b2c11b5ee/698a419c16d8840a75c3c61e/best-inventions-2023-featureprint.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/best-inventions-2023/6326990/alitheon-featureprint/","name":"Authentic AI"}}]}] ```