--- title: Détroit Is The New Black: Founder Roslyn Karamoko on Detroit description: The Detroit-based clothing line aims to help the city progress while ensuring that Detroit natives are able to contribute to its success canonical: https://time.com/collections/american-voices-2017/4405255/roslyn-karamoko/ article:content_tier: free article:published_time: 2016-08-15T14:21:53.000Z article:modified_time: 2026-08-05T07:47:10.547Z og:title: Meet the Designer Who's Proving 'Détroit Is the New Black' og:description: Roslyn Karamoko's Detroit-based clothing line is helping the city shed an image of urban decay og:url: https://time.com/collections/american-voices-2017/4405255/roslyn-karamoko/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd97e8be51deef5bf/69889efccd1bbace367019d4/roslyn-karamoko.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Meet the Designer Who's Proving 'Détroit Is the New Black' og:type: article twitter:card: summary_large_image twitter:title: Meet the Designer Who's Proving 'Détroit Is the New Black' twitter:description: Roslyn Karamoko's Detroit-based clothing line is helping the city shed an image of urban decay twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd97e8be51deef5bf/69889efccd1bbace367019d4/roslyn-karamoko.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Aug 15, 2016 # Here’s the Motor City’s Hottest Designer: 'Détroit Is the New Black’ > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by Lila Battis  Détroit Is the New Black founder Roslyn Karamoko in her Corktown factory. Détroit Is the New Black founder Roslyn Karamoko in her Corktown factory.Peter Baker After steadily building her locally made line, Détroit Is the New Black, for the past three years, Roslyn Karamoko opened a flagship store on Woodward Avenue this July. It’s quickly become a go-to stop for locals and visitors alike. Karamoko—a Seattle native—spent six years as a retail buyer in New York and Singapore before moving to Detroit in 2013\. The city soon felt like home, but she found the fashion scene lackluster. So that Christmas, Karamoko printed a batch of tees to give to friends, each emblazoned with Détroit Is the New Black. The accent, she explains, recalls Detroit’s French origins, while the “New Black” is a nod to both the racial history and the current renaissance of the city. The shirts were a hit. Karamoko opened an online shop, and later a factory store, where she hosted pop-up events with more-established designers like Tracy Reese. Karamoko now makes shirts and sweaters with the DITNB logo, and will soon add more of her own designs, including dresses and jackets. At her new shop, she carries other labels from Detroit’s nascent fashion scene, like Lazlo and Douglas & Co., whose minimalist-contemporary aesthetic complements her own. As her company continues to grow, Karamoko hopes it can serve a dual purpose, helping Detroit move forward while ensuring that those who have been there all along still have a place at the table and the means to stay there. “Providing a label that people in this city can work for, and design for, and be a part of growing—that’s the ultimate goal,” Karamoko says. “To be here now and have the opportunity to build something that has a direct impact on the economy and fabric of the city is so exciting.” ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/american-voices-2017/4405255/roslyn-karamoko/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/american-voices-2017/4405255/roslyn-karamoko/"},"headline":"Meet the Designer Who's Proving 'Détroit Is the New Black'","datePublished":"2016-08-15T14:21:53.000Z","dateModified":"2026-08-05T07:47:10.547Z","description":"The Detroit-based clothing line aims to help the city progress while ensuring that Detroit natives are able to contribute to its success","url":"https://time.com/collections/american-voices-2017/4405255/roslyn-karamoko/","keywords":["American Voices"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd97e8be51deef5bf/69889efccd1bbace367019d4/roslyn-karamoko.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[],"creator":"Time","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd97e8be51deef5bf/69889efccd1bbace367019d4/roslyn-karamoko.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/american-voices-2017/4405255/roslyn-karamoko/","name":"Meet the Designer Who's Proving 'Détroit Is the New Black'"}}]}] ```