--- description: Find out why 21 Savage is one of the 100 most influential people of 2024. title: 21 Savage: The 100 Most Influential People of 2024 image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0090a2fbd8083225/698a5588b3fce38df00cd061/time-100-2024-21-savage.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Apr 17, 2024 # 21 Savage by Burna Boy  LONDON, ENGLAND - NOVEMBER 30: 21 Savage performs his first ever London headline show at The O2 Arena on November 30, 2023 in London, England. (Photo by Burak Cingi/Getty Images for Live Nation) LONDON, ENGLAND - NOVEMBER 30: 21 Savage performs his first ever London headline show at The O2 Arena on November 30, 2023 in London, England. (Photo by Burak Cingi/Getty Images for Live Nation)Burak Cingi—Live Nation/Getty Images I trust my gut when it comes to my music and collaborations, and I find myself naturally drawn to artists like [21 Savage](https://time.com/5880957/21-savage-financial-literacy/ "undefined")—those who remain grounded in their convictions and consistently defy the constraints imposed upon them. Like 21, I know what it’s like to rise above challenging beginnings, and it makes his success all that much more remarkable. Throughout his work—including on his newest album, _American Dream,_ which opens with a reflection by his mother on their immigration story—21 maintains an authenticity that resonates deeply. His approach to rap is refreshingly genuine; he speaks to us in a relatable way, effortlessly navigating the complexities of the genre. Whether he tackles weighty subjects or offers moments of levity, his delivery remains compelling. I have recently had the privilege of sharing one of my most significant milestones with 21, performing with him at the Grammys. I’m excited to witness the greater evolution of his artistry and the impact he continues to make on the world stage. _Burna Boy is a Grammy-winning musician_ _Order your copy of the 2024 TIME100 issue_ [_here_](https://magazineshop.us/TIME%5F100 "undefined") 21 Savage Is on the 2024 TIME100 List ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/100-most-influential-people-2024/6964744/21-savage-2/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/100-most-influential-people-2024/6964744/21-savage-2/"},"headline":"21 Savage","datePublished":"2024-04-17T11:11:49.000Z","dateModified":"2026-03-03T00:29:44.870Z","description":"","url":"https://time.com/collections/100-most-influential-people-2024/6964744/21-savage-2/","keywords":["TIME100","franchise","Magazine","Special Project","sponsorshipblock","Accolades","2024TIME100","T100Artists2024"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0090a2fbd8083225/698a5588b3fce38df00cd061/time-100-2024-21-savage.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0090a2fbd8083225/698a5588b3fce38df00cd061/time-100-2024-21-savage.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/100-most-influential-people-2024/6964744/21-savage-2/","name":"21 Savage"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"See Everyone on the TIME100 2024 list","description":"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/73p9kgIN/poster.jpg?width=720","uploadDate":"2024-04-17T11:00:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/73p9kgIN.m3u8","embedUrl":"https://time.com/collections/100-most-influential-people-2024/6964744/21-savage-2/","duration":"PT1M59S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/100-most-influential-people-2024/6964744/21-savage-2/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```