--- description: Find out why Jenni Hermoso is one of the 100 most influential people of 2024. title: Jenni Hermoso: The 100 Most Influential People of 2024 image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd6df516cfcf961cb/698a5593457a52de20d6a2e4/time-100-2024-jenni-hermoso.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Apr 17, 2024 # Jenni Hermoso by Mana Shim  SEVILLA, SPAIN - FEBRUARY 23: Jenni Hermoso of Spain during the UEFA Women's Nations League 2024 semifinal match between Spain and Netherlands at Estadio La Cartuja on February 23, 2024 in Sevilla, Spain. (Photo by Pablo Morano/MB Media/Getty Images) SEVILLA, SPAIN - FEBRUARY 23: Jenni Hermoso of Spain during the UEFA Women's Nations League 2024 semifinal match between Spain and Netherlands at Estadio La Cartuja on February 23, 2024 in Sevilla, Spain. (Photo by Pablo Morano/MB Media/Getty Images)Pablo Morano—MB Media/Getty Images There wasn’t a question in Jenni Hermoso’s mind that what Luis Rubiales did to her onstage after her team won the 2023 Women’s World Cup was wrong. When Rubiales, the president of the Spanish football federation—Hermoso’s boss—grabbed her face and kissed her, millions of us watching live on television knew it was wrong too. Speaking up in 2021 about my own experience with sexual harassment was one of the most difficult things I’ve ever done, so I know how much bravery it requires. My decision to come forward helped spur a new era in women’s soccer in the U.S.—but globally, soccer is still controlled by men. Hermoso courageously told her truth, over and over again, despite efforts to silence her. After Spanish players united as one in protest, Rubiales resigned and was eventually [banned for three years](https://time.com/6329876/fifa-bans-luis-rubiales-spain/ "undefined") by FIFA. In the National Women’s Soccer League last summer, my teammates and I were proud to wear her name on our wrist to stand behind her and continue her call for change. _Shim is an athlete and the chair of the U.S. Soccer Participant Safety Taskforce_ _Order your copy of the 2024 TIME100 issue_ [_here_](https://magazineshop.us/TIME%5F100 "undefined") ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/100-most-influential-people-2024/6964155/jenni-hermoso/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/100-most-influential-people-2024/6964155/jenni-hermoso/"},"headline":"Jenni Hermoso","datePublished":"2024-04-17T11:00:55.000Z","dateModified":"2026-03-03T00:29:04.631Z","description":"","url":"https://time.com/collections/100-most-influential-people-2024/6964155/jenni-hermoso/","keywords":["TIME100","franchise","Magazine","Special Project","sponsorshipblock","Accolades","2024TIME100","T100ICONS2024"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd6df516cfcf961cb/698a5593457a52de20d6a2e4/time-100-2024-jenni-hermoso.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd6df516cfcf961cb/698a5593457a52de20d6a2e4/time-100-2024-jenni-hermoso.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/100-most-influential-people-2024/6964155/jenni-hermoso/","name":"Jenni Hermoso"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"See Everyone on the TIME100 2024 list","description":"","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/73p9kgIN/poster.jpg?width=720","uploadDate":"2024-04-17T11:00:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/73p9kgIN.m3u8","embedUrl":"https://time.com/collections/100-most-influential-people-2024/6964155/jenni-hermoso/","duration":"PT1M59S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/collections/100-most-influential-people-2024/6964155/jenni-hermoso/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```