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---
description: Find out why MrBeast is one of the 100 most influential people of 2023.
title: MrBeast: The 100 Most Influential People of 2023
image: https://static.time.com/v3/assets/bltea6093859af6183b/blt42498b5da4ad7dcd/698a3bd6b3fce3ba100ca597/Mr-Beast-time100-2023.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

Apr 13, 2023

# MrBeast

by 

Mark Rober

![MrBeast](https://static.time.com/v3/assets/bltea6093859af6183b/blt42498b5da4ad7dcd/698a3bd6b3fce3ba100ca597/Mr-Beast-time100-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

EAST RUTHERFORD, NEW JERSEY - SEPTEMBER 04: Global YouTube star MrBeast poses with fans at the launch of the first physical MrBeast Burger Restaurant at American Dream on September 4, 2022 in East Rutherford, New Jersey. (Photo by Dave Kotinsky/Getty Images for MrBeast Burger)

EAST RUTHERFORD, NEW JERSEY - SEPTEMBER 04: Global YouTube star MrBeast poses with fans at the launch of the first physical MrBeast Burger Restaurant at American Dream on September 4, 2022 in East Rutherford, New Jersey. (Photo by Dave Kotinsky/Getty Images for MrBeast Burger)Dave Kotinsky—MrBeast Burger/Getty Images

The best engineers I knew at NASA were the ones who could break a complex problem down to first principles. They could strip away the noise, reduce a problem to its essence, and find the solution. Jimmy Donaldson—known online by the handle MrBeast—is able to do that too. The path to making his videos go viral and dominating social platforms—including YouTube, where he has 140 million subscribers—is clear and obvious to him. Jimmy’s crystal ball is less cloudy than most people’s. When we worked together to raise the funds to plant 20 million trees and remove 30 million lb. of plastic from the ocean through the Team Trees and Team Seas campaigns, his optimism was infectious. He’s constantly raising the bar for creators whether it’s through re-creating [_Squid Game_](https://time.com/6240643/best-korean-dramas-netflix-2022/ "undefined") in real life or paying for the [eye surgeries of 1,000 blind people](https://time.com/6251224/mr-beast-new-video-stunt/ "undefined"). He doesn’t really understand small thinking or complacency. I don’t know what he’ll do 10 years down the road, but I know it won’t be status quo.

_Rober is a YouTuber and a former NASA engineer_


MrBeast Is on the 2023 TIME 100 List

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