--- description: Find out how Luis Donaldo Colosio Riojas is shaping the future and defining the next generation of leadership. title: 2023 TIME100 Next: Luis Donaldo Colosio Riojas image: https://static.time.com/v3/assets/bltea6093859af6183b/blt32889a2eadd78912/698a3ffbdb298728fa269499/time100-next-luis-donaldo-colosio-riojas-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Sep 13, 2023 # Luis Donaldo Colosio Riojas by [Solcyré Burga](/author/solcyre-burga/) ## Solcyré Burga Update your preferences in [Account Settings](/account/preferences/) Close Reporter  Luis Donaldo Colosio Riojas Luis Donaldo Colosio RiojasMarian Carrasquero—Bloomberg/Getty Images It wasn’t a total surprise when Luis Donaldo Colosio Riojas, born to a well-known political family, decided to [pursue public office](https://www.bloomberg.com/news/articles/2022-07-06/young-mexican-mayor-is-sudden-prospect-to-challenge-ruling-party "undefined"). The son of a high-profile presidential candidate who was assassinated in a 1994 campaign, Colosio has cemented a broad base of support in the nearly two years since he’s become the mayor of Monterrey, the capital of the northeastern state of Nuevo León and one of the largest cities in Mexico. While party members and the public have voiced support for a rumored future presidential run, Colosio has said that he has no immediate plans to add his name to the national ballot, instead opting to focus on adapting Monterrey to his vision of a peaceful, open, humane, sustainable, and prosperous community. His leadership has seen the city break records for cultural activities (like hosting the largest Mexican folk dance with nearly 1,100 Mexican participants), earn more than 11,000 new jobs in 2022, and attract investments worth more than $285 million**_._** Luis Donaldo Colosio Riojas Is on the TIME100 Next 2023 List ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-next-2023/6311767/luis-donaldo-colosio-riojas/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-next-2023/6311767/luis-donaldo-colosio-riojas/"},"headline":"Luis Donaldo Colosio Riojas","datePublished":"2023-09-13T11:00:23.000Z","dateModified":"2026-03-03T00:19:54.238Z","description":"","url":"https://time.com/collections/time100-next-2023/6311767/luis-donaldo-colosio-riojas/","keywords":["TIME 100 Next","sponsorshipblock","time100nextartists23"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt32889a2eadd78912/698a3ffbdb298728fa269499/time100-next-luis-donaldo-colosio-riojas-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Solcyré Burga","jobTitle":"Reporter","url":"https://time.com/author/solcyre-burga/"}],"creator":"Solcyré Burga","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt32889a2eadd78912/698a3ffbdb298728fa269499/time100-next-luis-donaldo-colosio-riojas-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-next-2023/6311767/luis-donaldo-colosio-riojas/","name":"Luis Donaldo Colosio Riojas"}}]}] ```