Pinky Cole
Johnny Nunez—Getty Images for Slutty Vegan

Pinky Cole is irrepressible. Nothing will stop her from showing the world that vegan food can be fun. And that fun can be good for the planet. Her myriad fans adore her sassy, sexy attitude that has not only reinvented the way people think about a vegan restaurant, but also turned classic roadside burger fare into a rollicking party—one few want to miss, evidenced by unbelievable lines of customers stretching for blocks and blocks, and forming hours before Slutty Vegan debuts in any of the lucky cities where it’s open for business.

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As for the food, it is more than fun. It is downright craveable. I dare anyone to hold back on devouring crispy fries sprinkled with “slut dust,” and I’ve never seen anyone not polish off their One Night Stand—Slutty Vegan’s popular plant-based burger topped with vegan cheese, bacon, and caramelized onions. Pinky is leading a movement and feeding a yearning desire to belong to a tribe that insists that virtue—and good, naughty fun—make very good bedfellows.

Meyer is a restaurateur, founder of Union Square Hospitality Group, and an investor in Slutty Vegan

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