I joined Depop, a social shopping app where users buy and sell secondhand clothing, in 2015, and have loved seeing how it has grown and changed over time. Since she became CEO in 2016, Maria Raga has worked to make Depop appeal to a younger generation (the majority of its 26 million users are under 26) by emphasizing sustainability and setting a tone that makes luxury items feel accessible to all.
She has also shaped the app into a community where—through the shoppable clothing collections that they upload—people can cultivate their style and share what they love with others. I know where to go if I want ’70s-style psychedelic clothes, or which shop to seek out for vintage punk tees. I’ve also loved being able to find new homes for designer pieces I enjoyed wearing myself. People have sent me photos showing they wore a dress of mine to a wedding, to prom—and it gives those items some extra meaning. It’s rewarding to see how these clothes live on through others and how happy they can make people. Through Depop, I’ve found an unexpected community.
Holliday is a model and an author
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