--- description: Find out how Anitta is shaping the future and defining the next generation of leadership. title: 2021 TIME100 Next: Anitta image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4949cc0500381714/698a171c8fd2ee5f6d362481/Anitta.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Feb 16, 2021 # Anitta by J Balvin  Portrait of Brazilian singer Anitta, photographed in Los Angeles. Portrait of Brazilian singer Anitta, photographed in Los Angeles.Nolwen Cifuentes—Redux I always knew Brazil had a queen in Anitta. We have a lot in common—like me, she’s self-made. We met on Instagram and started talking, and I realized we share another quality: we don’t let anyone else do our jobs. We like to do everything ourselves. Anitta’s a true hustler who turned her movement into an empire. She took the sound of Brazil—funk music, which is like our reggaeton—and took it to another level so the sounds are for everyone. She represents _mi gente, el pueblo, las masas,_ the dreamers, the hustlers. And through her music, she’s opened doors for others—not just to be an artist, but to be what they want to be. She gives hope to the ones that didn’t think they could make it. Behind her superhero-like facade is a real, sensitive human being who gives so much to people. I want people to connect with the amazing human being behind the great music. She’s got enough talent to keep conquering the world. _Balvin is a Grammy-nominated musical artist_ ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-next-2021/5937667/anitta/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-next-2021/5937667/anitta/"},"headline":"Anitta","datePublished":"2021-02-16T22:44:59.000Z","dateModified":"2026-03-02T23:47:31.960Z","description":"","url":"https://time.com/collections/time100-next-2021/5937667/anitta/","keywords":["list","franchise","TIME 100 Next"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4949cc0500381714/698a171c8fd2ee5f6d362481/Anitta.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4949cc0500381714/698a171c8fd2ee5f6d362481/Anitta.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-next-2021/5937667/anitta/","name":"Anitta"}}]}] ```