--- description: Find out why Fujifilm was selected for TIME‘s list of the most influential companies of 2026. title: TIME100 Most Influential Companies 2026: Fujifilm image: https://static.time.com/v3/assets/bltea6093859af6183b/blt927713728ed73fa0/69d7dbe89b249d0f3c13d77b/time100-companies-2026-fujifilm.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Apr 30, 2026 # Fujifilm Analog charm by [Rachel Brodsky](/author/rachel-brodsky/) ## Rachel Brodsky Update your preferences in [Account Settings](/account/preferences/) Close Brodsky is a contributor for TIME.  Instax series instant cameras are displayed in the Fujifilm booth during the CP+ (CP Plus) 2025 show on February 27, 2025, in Yokohama, Japan. Instax series instant cameras are displayed in the Fujifilm booth during the CP+ (CP Plus) 2025 show on February 27, 2025, in Yokohama, Japan.Tomohiro Ohsumi—Getty Images In a consumer tech landscape saturated with AI tools, Fujifilm’s Instax cameras look quaint by comparison—and that’s the point. The company's most recognizable consumer product is surging with the under-30 crowd, who frequently use colorful Instax cameras to capture weddings, concerts, and other moments worth holding on to. Fujifilm has sold more than [100 million](https://www.fujifilm.com/jp/en/news/hq/12295 "undefined") Instax cameras and printers worldwide since the line debuted in 1998, and the 92-year-old Tokyo-based company is leaning further into nostalgic hardware with the January launch of its [Instax Mini Evo](https://www.techradar.com/cameras/instant-cameras/fujifilms-new-super-8-style-video-camera-is-the-weirdest-instax-ever-but-it-could-also-be-the-most-fun "undefined") Cinema, a Super 8-style instant camera that shoots both photos and video. “At its core, it really is about that human need for connection, which stands the test of time,” says Ashley Reeder Morgan, vice president of consumer marketing for Fujifilm North America. For all the cultural energy around escaping algorithms, Fujifilm isn't trying to pit analog against digital. "Instant photography and digital worlds are an ecosystem," Morgan says. "It's about how Instax adds to your life, including your digital life." ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collection/time100-most-influential-companies/2026/fujifilm/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collection/time100-most-influential-companies/2026/fujifilm/"},"headline":"Fujifilm","datePublished":"2026-04-30T13:20:35.717Z","dateModified":"2026-05-12T07:03:07.139Z","description":"","url":"https://time.com/collection/time100-most-influential-companies/2026/fujifilm/","keywords":["TIME100 Companies","franchise","list"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt927713728ed73fa0/69d7dbe89b249d0f3c13d77b/time100-companies-2026-fujifilm.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rachel Brodsky","jobTitle":"Brodsky is a contributor for TIME.","url":"https://time.com/author/rachel-brodsky/"}],"creator":"Rachel Brodsky","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt927713728ed73fa0/69d7dbe89b249d0f3c13d77b/time100-companies-2026-fujifilm.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/collection/time100-most-influential-companies/2026/fujifilm/","name":"Fujifilm"}}]}] ```