--- --- Apr 30, 2026 # Fora Travel-agency innovator by [Melissa Locker](https://time.com/author/melissa-locker/) ## Melissa Locker  Fora co-founders Jake Peters, Henley Vazquez, and Evan Frank Fora co-founders Jake Peters, Henley Vazquez, and Evan FrankClaudine Williams—Courtesy Fora The idea for a modern, tech-savvy travel agency started during the pandemic, when Fora co-founder Henley Vazquez saw her [travel](https://time.com/article/2026/03/02/worlds-greatest-places/) business vanish. She was confident the industry would return and, along with co-founders Evan Frank and Jake Peters, she saw an opportunity to reinvent the $100 billion travel adviser industry that was hampered by outdated technology, gatekeeping, and biased commission structures. “We didn't want to just do something that was a better version of what happened already; we wanted to create a place for new people to enter the industry,” Vazquez says. Anyone can apply to be a Fora adviser, go through online training, and pay a fee to access all of Fora’s tools and accommodation and activities partners that they can book with. Then they plan trips for others and receive a commission from each booking. Fora boasts a growing network of over 15,000 active travel advisers—86% are women, nearly half are parents, and majority new to travel advising. The company has generated around $2.5 billion in sales and [raised $60 million in investment](https://www.foratravel.com/newsroom/fora-announces-series-b-c-funding) last April. “That is the proof that travel agencies are not in any way dead,” says Vazquez. Fora: 2026 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collection/time100-most-influential-companies/2026/fora/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collection/time100-most-influential-companies/2026/fora/"},"headline":"Fora","datePublished":"2026-04-30T13:54:49.323Z","dateModified":"2026-05-12T07:03:05.280Z","description":"","url":"https://time.com/collection/time100-most-influential-companies/2026/fora/","keywords":["TIME100 Companies","franchise","list"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta47a2a8552cc4ba5/69d7dbdf9b249d4e0e13d777/time100-companies-2026-fora-travel.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Melissa Locker","jobTitle":"","url":"https://time.com/author/melissa-locker/"}],"creator":"Melissa Locker","articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta47a2a8552cc4ba5/69d7dbdf9b249d4e0e13d777/time100-companies-2026-fora-travel.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/collection/time100-most-influential-companies/2026/fora/","name":"Fora"}}]}] ```