--- description: Find out why Nextdoor was selected for the inaugural list title: TIME100 Most Influential Companies 2021: Nextdoor image: https://static.time.com/v3/assets/bltea6093859af6183b/blte8b59e19093cd6f9/698a18df096a944fd26a94cf/nextdoor-time100-companies.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Apr 27, 2021 # Nextdoor Linking neighbors by [Alison Van Houten](/author/alison-van-houten/) ## Alison Van Houten Update your preferences in [Account Settings](/account/preferences/) Close  Sarah Friar, CEO of Nextdoor, speaks during a television interview on the sidelines of the Allen & Co. Media and Technology Conference in Sun Valley, Idaho on July 10, 2019. Sarah Friar, CEO of Nextdoor, speaks during a television interview on the sidelines of the Allen & Co. Media and Technology Conference in Sun Valley, Idaho on July 10, 2019.Patrick T. Fallon—Bloomberg/Getty Images “Over the past year, the neighborhood has taken on a whole new meaning,” says Sarah Friar, CEO of Nextdoor. Traffic to the platform, which functions as a digital bulletin board for local communities, spiked nearly 50% as people sought everything from lost pets to COVID-19 vaccines. But the content, like the ads that help fund the site, isn’t limited to locally owned entities, and Nextdoor’s supposedly safety-oriented posting function has proved ripe for racial profiling. (Facing criticism, Nextdoor added reminders to focus on specific behavioral descriptions.) The company has reportedly been targeting a valuation upwards of $4 billion, with buzz of a future IPO. Nextdoor Is One of the 2021 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies/5953756/nextdoor/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies/5953756/nextdoor/"},"headline":"Nextdoor","datePublished":"2021-04-27T02:10:45.000Z","dateModified":"2026-03-31T05:08:57.685Z","description":"","url":"https://time.com/collections/time100-companies/5953756/nextdoor/","keywords":["Lists","franchise","TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte8b59e19093cd6f9/698a18df096a944fd26a94cf/nextdoor-time100-companies.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alison Van Houten","jobTitle":null,"url":"https://time.com/author/alison-van-houten/"}],"creator":"Alison Van Houten","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte8b59e19093cd6f9/698a18df096a944fd26a94cf/nextdoor-time100-companies.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies/5953756/nextdoor/","name":"Nextdoor"}}]}] ```