Tim Cadogan, CEO of GoFundMe, speaks in New York City on Sept. 26, 2016.
John Lamparski—Getty Images for Advertising Week New York

GoFundMe has become the go-to crowdfunding platform for those facing imminent financial burdens. That has been especially true during the pandemic: from March 1, 2020, to Aug. 31, 2020, more than 9 million donations raised $625 million for COVID-19-related hardships—though CEO Tim Cadogan has repeatedly said he would rather governments, not his company, provide a social safety net. (GoFundMe takes a 2.9% processing fee from each donation.) 2020 also saw the most donations ever for one campaign: more than 500,000 people raised nearly $15 million for the Official George Floyd Memorial Fund.

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