When adults turned to Zoom for pandemic-era happy hours, kids filled the social void with Roblox. In 2020, Roblox Corporation’s free-to-play game—which allows users to construct original, three-dimensional online worlds—grew its daily user base 85% to more than 32.6 million. Players can do everything from delivering pizzas to exploring ancient Rome to shelling out real money for virtual Robux to outfit their blocky avatars. (As in many online communities, some have faced harassment.) “Futurists and science-fiction writers have been imagining the Metaverse for decades,” says CEO David Baszucki, referring to the concept of a persistent, shared, 3-D virtual space. Roblox is making it a reality.
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