Thanks to the synthetic fibers present in 60% of clothes worldwide, every laundry load releases an average of 6 million plastic microfibers into our wastewater. The worst offender is polyester, which accounts for more than half the global market for synthetic fibers. So it was big news when Adidas—one of the world’s largest clothing companies, known for its collaborations with designers such as Beyoncé and Kanye West—pledged to stop using virgin polyester in all of its products by 2024. That commitment, aided by the company’s development of Primeblue and Primegreen, two new athletic fabrics created with 100% recycled polyester, immediately set an industry standard, putting Adidas ahead of competitors like ASICS, which has pledged to eliminate virgin polyester by 2030.
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