DJI's FPV drone, which was launched in March of 2021.
Courtesy DJI

DJI has put high-spec drones within reach of every budding photographer, bored teen and Top Gun wannabe; it holds 70% of the global consumer drone market. Founded in 2006 by Hangzhou, China, native Frank Wang, DJI—which stands for Da-Jiang (or “Great Frontier”) Innovations—is built on technology honed in Wang’s college dorm. This year, its buzziest launch was the DJI FPV ($1,299), which comes with a set of goggles that give users a first-person view of their drone’s flight. Amid U.S. scrutiny of Chinese technology companies, DJI is also working to develop a new model of drone that gives users greater control of their data.

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