Founded in 2018 by pop superstar Rihanna, fresh off the success of her Fenty Beauty makeup line, Savage X Fenty is a new kind of lingerie company: one with body positivity at its core. Its catalog ranges from XS through 3X and includes everything from classic T-shirt bras and lacy balconettes to a sheer, tiger-striped crotchless catsuit. The online brand’s ethos is resonating: its sales grew by more than 200% in 2020 despite the pandemic, and its second fashion show—which debuted on Amazon Prime in October—won raves for featuring an inclusive cast of models, as well as appearances by artists such as Rosalía, Lizzo, Bad Bunny and Travis Scott. A $115 million investment round, announced in February, will propel Savage X Fenty’s expansion into the world of physical retail. As a result, though the timing of the expansion remains TBD, the lingerie brand is now worth $1 billion.
- Meet TIME’s Newest Class of Next Generation Leaders
- After Visiting Both Ends of the Earth, I Realized How Much Trouble We’re In
- Google Is Making It Easier to Remove Personal Info From Search
- Oil Companies Posted Huge Profits. Here’s Where The Cash Will Go (Hint: Not Climate)
- Column: We Asked Hundreds of Americans About Abortion. Their Feelings Were Complicated
- A Short History of the Rise, Fall, and Rise Again of the Marcos Family
- Long-Lasting Birth Control Is Already Hard to Get. Advocates Worry It May Only Get Worse
- Who Should Be on the 2022 TIME100? Vote Now
