--- description: Find out why Savage X Fenty was selected for the inaugural list title: TIME100 Most Influential Companies 2021: Savage X Fenty image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9d052806137e20b3/698a18eb22fb8570cee2c1ca/savage-x-fenty-time100-companies.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Apr 27, 2021 # Savage X Fenty Embracing every body by [Eliza Brooke](/author/eliza-brooke/) ## Eliza Brooke Update your preferences in [Account Settings](/account/preferences/) Close  Rihanna launches Savage X Fenty in New York City on May 10, 2018. Rihanna launches Savage X Fenty in New York City on May 10, 2018.Kevin Mazur—Getty Images for Savage X Fenty Founded in 2018 by pop superstar Rihanna**_,_** fresh off the success of her Fenty Beauty makeup line, [Savage X Fenty](https://time.com/5273996/rihanna-savage-fenty-reactions/ "undefined") is a new kind of lingerie company: one with body positivity at its core. Its catalog ranges from XS through 3X and includes everything from classic T-shirt bras and lacy balconettes to a sheer, tiger-striped crotchless catsuit. The online brand’s ethos is resonating: its sales grew by more than 200% in 2020 despite the pandemic, and its [second fashion show](https://time.com/5674562/rihanna-savage-fenty-2019/ "undefined")—which [debuted on Amazon](https://time.com/5896500/rihanna-islamic-hadith-fenty-show/ "undefined") Prime in October—won raves for featuring an inclusive cast of models, as well as appearances by artists such as Rosalía, Lizzo, Bad Bunny and Travis Scott. A $115 million investment round, announced in February, will propel Savage X Fenty’s expansion into the world of physical retail. As a result, though the timing of the expansion remains TBD, the lingerie brand is now worth $1 billion. Savage X Fenty Is One of the 2021 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies/5949984/savage-x-fenty/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies/5949984/savage-x-fenty/"},"headline":"Savage X Fenty","datePublished":"2021-04-27T00:57:42.000Z","dateModified":"2026-03-02T23:49:34.116Z","description":"","url":"https://time.com/collections/time100-companies/5949984/savage-x-fenty/","keywords":["Lists","franchise","TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9d052806137e20b3/698a18eb22fb8570cee2c1ca/savage-x-fenty-time100-companies.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Brooke","jobTitle":null,"url":"https://time.com/author/eliza-brooke/"}],"creator":"Eliza Brooke","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9d052806137e20b3/698a18eb22fb8570cee2c1ca/savage-x-fenty-time100-companies.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies/5949984/savage-x-fenty/","name":"Savage X Fenty"}}]}] ```