--- description: Find out why Formula One was selected for the list title: TIME100 Most Influential Companies 2023: Formula One image: https://static.time.com/v3/assets/bltea6093859af6183b/blte156c19cba45634c/698a3dc686f68e89026f2848/time100-companies-Formula-One-2023.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # Formula One Driving growth by [Sean Gregory](/author/sean-gregory/) ## Sean Gregory Update your preferences in [Account Settings](/account/preferences/) Close Senior Correspondent  The F1 Grand Prix USA, which was held from October 20 to 23, 2022, in Austin, Tex. The F1 Grand Prix USA, which was held from October 20 to 23, 2022, in Austin, Tex.Getty Images [Formula One](https://time.com/6211163/formula-one-racism-video/ "undefined")’s engine continues to rev. The global auto-racing circuit generated $2.57 billion in revenue in 2022, a 27% increase over 2019, and attendance reached 5.7 million last year, a 36% rise from pre­pandemic levels. That growth was partly powered by Netflix’s _Drive to Survive_ showcasing the personalities of drivers like Lewis Hamilton. It’s helped draw more eyeballs, especially in the U.S., where ESPN’s telecasts of F1 races averaged 1.21 million viewers last year, double 2020 levels. The circuit is also expanding its U.S. footprint; F1 will host a race in Las Vegas this year for the first time since 1982\. “You can’t wait for fans to come to you,” says Stefano Domenicali, president and CEO of Formula One. “We must go and reach them directly.” _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285190/formula-one/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285190/formula-one/"},"headline":"Formula One","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-03T00:15:58.529Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285190/formula-one/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte156c19cba45634c/698a3dc686f68e89026f2848/time100-companies-Formula-One-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sean Gregory","jobTitle":"Senior Correspondent","url":"https://time.com/author/sean-gregory/"}],"creator":"Sean Gregory","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte156c19cba45634c/698a3dc686f68e89026f2848/time100-companies-Formula-One-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285190/formula-one/","name":"Formula One"}}]}] ```