Mattel, the company behind Barbie, American Girl, and Uno, is rapidly expanding from toys to digital games, merchandise, and films driven by its storied IP. This summer, Mattel will debut Greta Gerwig’s much hyped Barbie movie, the iconic doll’s first on the big screen in her 64-year history. Barbie is just the first of 15 projects in development from Mattel’s new films division, ranging from a Hot Wheels movie with J.J. Abrams to a Barney film with Daniel Kaluuya. Led by CEO Ynon Kreiz, Mattel also won back the lucrative Disney Princess contract from rival Hasbro, launching new dolls this year, and has broken ground on a theme park in Arizona.
The original version of this story misstated how many film projects Mattel has in development. It has 15, not 14.
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