--- description: Find out why Generation Genius was selected for the list title: TIME100 Most Influential Companies 2023: Generation Genius image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb9c9a3be88dfdf88/698a3dc622fb850ac9e2ec25/time100-companies-Generation-Genius-2023.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 --- Jun 21, 2023 # Generation Genius Streaming science by Novid Parsi  Jeffrey Vinokur, founder and CEO of Generation Genius, with a monitor lizard. Jeffrey Vinokur, founder and CEO of Generation Genius, with a monitor lizard.Courtesy of Generation Genius, Inc Scientist Jeff Vinokur wanted to make his subject exciting for kids in classrooms. In 2017, he and TV executive Eric Rollman co-founded Generation Genius, an educational streaming service that makes science and math videos and other content for K-8 schools. It now reaches children in 30% of all U.S. elementary [schools](https://time.com/6208737/tutoring-pandemic-learning-loss-tennessee/ "undefined"). In high-energy videos made in partnership with the National Science Teaching Association, Vinokur and diverse casts of young people explore everything from the seasons to the water cycle to chemical reactions. This year, Generation Genius began offering science kits so kids can continue learning at home. _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2023/6285172/generation-genius/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2023/6285172/generation-genius/"},"headline":"Generation Genius","datePublished":"2023-06-21T10:55:40.000Z","dateModified":"2026-03-03T00:15:50.463Z","description":"","url":"https://time.com/collections/time100-companies-2023/6285172/generation-genius/","keywords":["TIME100 Companies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb9c9a3be88dfdf88/698a3dc622fb850ac9e2ec25/time100-companies-Generation-Genius-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Novid Parsi","jobTitle":null,"url":"https://time.com/author/novid-parsi/"}],"creator":"Novid Parsi","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb9c9a3be88dfdf88/698a3dc622fb850ac9e2ec25/time100-companies-Generation-Genius-2023.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2023/6285172/generation-genius/","name":"Generation Genius"}}]}] ```