Jeffrey Vinokur, founder and CEO of Generation Genius, with a monitor lizard.
Courtesy of Generation Genius, Inc

Scientist Jeff Vinokur wanted to make his subject exciting for kids in classrooms. In 2017, he and TV executive Eric Rollman co-founded Generation Genius, an educational streaming service that makes science and math videos and other content for K-8 schools. It now reaches children in 30% of all U.S. elementary schools. In high-energy videos made in partnership with the National Science Teaching Association, Vinokur and diverse casts of young people explore everything from the seasons to the water cycle to chemical reactions. This year, Generation Genius began offering science kits so kids can continue learning at home.

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