Bicycles are plenty eco-friendly, but building and shipping them still exacts a toll. Trek Bicycle in July became the world’s first major bicycle manufacturer to quantify that toll, publishing a sustainability report that found that producing and shipping each bike emits the same amount of carbon energy as an average car driving 430 miles. It now plans to reduce its reliance on air freight, use more sustainable materials, and consolidate shipments. The company’s hope, says president John Burke, is that “other companies in the bike business can do the same thing.”
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Reads From TIME
- AI Is Not an Arms Race
- Here's What's in the Debt Ceiling Deal
- Matthew Macfadyen on Succession Series Finale
- How Worried Should the World Be of China's New COVID Wave?
- What Erdoğan’s Victory Means for Turkey—and the World
- Why Everyone Is Having Bad Sex (Especially Young People)
- The 30 Most Anticipated Movies of Summer 2023
- Florence Pugh Might Just Save the Movie Star From Extinction