Together Lab's VCOIN.
Together Labs

Social platform IMVU has long been a big player in the metaverse game, with 7 million monthly users. Last year, parent company Together Labs took things a step further with the launch of VCOIN, a blockchain-based cryptocurrency that users can spend within IMVU or convert to real-world money. VCOIN, the only active cryptocurrency for which the U.S. Securities and Exchange Commission has issued a no-action letter (giving it legal stability), creates the “building blocks” for other metaverses to establish their own future crypto­currencies, says Together Labs CEO Daren Tsui.

A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.


More Must-Reads From TIME

Write to Julia Zorthian at