“Baby Shark,” which this January became the first YouTube video to be viewed more than 10 billion times, is more than just a catchy song—it’s a big business for its creator, South Korea’s The Pinkfong Company. Paramount announced in February that a feature-length Baby Shark movie is in the works, and an animated series for preschoolers that launched on Nickelodeon last spring is now headed into Season 2. The company has also started selling Baby Shark NFTs, expanding its merchandising efforts into the digital realm.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Reads from TIME
- L.A. Fires Show Reality of 1.5°C of Warming
- How Canada Fell Out of Love With Trudeau
- Trump Is Treating the Globe Like a Monopoly Board
- Bad Bunny On Heartbreak and New Album
- 10 Boundaries Therapists Want You to Set in the New Year
- The Motivational Trick That Makes You Exercise Harder
- Nicole Kidman Is a Pure Pleasure to Watch in Babygirl
- Column: Jimmy Carter’s Global Legacy Was Moral Clarity
