Cars, SUVs, pickups, and other light-duty trucks account for over half of all U.S. transportation emissions, making electric vehicles (EVs) key to mitigating climate change. But it’s not enough to just offer EVs—people have to actually want them. Ford’s approach, under CEO Jim Farley: electrify some of its most popular models, like the F-Series, long America’s best-selling pickup. And it’s working—demand for the all-electric F-150 Lightning helped push Ford’s market value over $100 billion for the first time in January. “Ford is going all-out to lead the EV revolution,” says executive chair Bill Ford.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Read Stories From TIME
- Supreme Court Overturns Roe v. Wade, Undoing Constitutional Right to Abortion
- What the Supreme Court’s Abortion Decision Means for Your State
- The Failure of the Feminist Industrial Complex
- The Fight Over Abortion Has Only Just Begun
- Column: How Stereotypes Shape the Language People Use
- Everything We Know About Beyoncé's New Album, Renaissance
- Homes Made from Straw or Fungi Can Now Get You a Cheaper Mortgage in the Netherlands
- Going on Vacation This Summer? Welcome to the 'Revenge Travel' Economy
