It’s not easy to get two-thirds of the U.S. population to do the same thing at the same time. But that happened on Feb. 13, when 208 million Americans tuned in to Super Bowl LVI. The country’s most valuable sports league, the National Football League attracted 18.2 million fans to stadiums in 2021; its games represented 75 of the 100 most watched U.S. broadcasts—and the league just signed a new $113 billion TV contract. Football is just a game, but commissioner Roger Goodell’s NFL makes it a big one.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Read Stories From TIME
- Supreme Court Overturns Roe v. Wade, Undoing Constitutional Right to Abortion
- What the Supreme Court’s Abortion Decision Means for Your State
- The Failure of the Feminist Industrial Complex
- The Fight Over Abortion Has Only Just Begun
- Column: How Stereotypes Shape the Language People Use
- Everything We Know About Beyoncé's New Album, Renaissance
- Homes Made from Straw or Fungi Can Now Get You a Cheaper Mortgage in the Netherlands
- Going on Vacation This Summer? Welcome to the 'Revenge Travel' Economy
