--- title: Athletic Brewing Company Is one of the 2022 TIME100 Most Influential Companies description: Find out why Athletic Brewing Company was selected for the list canonical: https://time.com/collections/time100-companies-2022/6159463/athletic-brewing-company-2/ article:content_tier: free article:published_time: 2022-03-30T10:21:21.000Z article:modified_time: 2026-03-03T00:00:57.854Z og:title: TIME100 Most Influential Companies 2022: Athletic Brewing Company og:description: Find out why Athletic Brewing Company is on the list og:url: https://time.com/collections/time100-companies-2022/6159463/athletic-brewing-company-2/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt295b8477cfdd63fd/698a3031096a94475a6ac604/T100-Companies-I-Athletic-Brewing.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: TIME100 Most Influential Companies 2022: Athletic Brewing Company og:type: article twitter:card: summary_large_image twitter:title: TIME100 Most Influential Companies 2022: Athletic Brewing Company twitter:description: Find out why Athletic Brewing Company is on the list twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt295b8477cfdd63fd/698a3031096a94475a6ac604/T100-Companies-I-Athletic-Brewing.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Mar 30, 2022 # Athletic Brewing Company A better alt-beer by [Jamie Ducharme](/author/jamie-ducharme/) ## Jamie Ducharme Ducharme is a contributor to TIME.  The foremost company in today's "no- or low-alcohol beer, except good" movement. The foremost company in today's "no- or low-alcohol beer, except good" movement.Athletic Brewing Company With the “sober curious” trend in full swing, you’ve probably heard a story like CEO Bill Shufelt’s: he quit drinking to be healthier and was unimpressed by the nonalcoholic beverage options available to him. Shufelt, however, vowed to create better ones. Unlike many of its zero-proof competitors, the resulting company—nonalcoholic beer brand Athletic Brewing Co.—is actually competing with booze giants. Founded in 2017, Athletic Brewing sold more than 100,000 barrels of beer last year (up from 37,500 in 2020) and was named 2021’s craft brewery of the year by trade publication _Brewbound._ The brand also donates 3% of its annual sales to charities like the Yosemite Conservancy, which in 2021 worked out to more than $1 million. _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2022/6159463/athletic-brewing-company-2/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2022/6159463/athletic-brewing-company-2/"},"headline":"Athletic Brewing Company","datePublished":"2022-03-30T10:21:21.000Z","dateModified":"2026-03-03T00:00:57.854Z","description":"","url":"https://time.com/collections/time100-companies-2022/6159463/athletic-brewing-company-2/","keywords":["TIME100 Companies","T100Companies2022","sponsorshipblock"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt295b8477cfdd63fd/698a3031096a94475a6ac604/T100-Companies-I-Athletic-Brewing.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jamie Ducharme","jobTitle":"Ducharme is a contributor to TIME.","url":"https://time.com/author/jamie-ducharme/"}],"creator":"Jamie Ducharme","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt295b8477cfdd63fd/698a3031096a94475a6ac604/T100-Companies-I-Athletic-Brewing.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2022/6159463/athletic-brewing-company-2/","name":"Athletic Brewing Company"}}]}] ```