Wyze Cam smart home security camera.
Smith Collection/Getty Images

Henry Ford didn’t invent the automobile, but he did make the technology more affordable, ushering in a new age of mobility. That’s what Wyze aims to do for smart-home gadgets. It added 30 new products to its lineup this year, including security cameras, video doorbells, smart thermostats, and more, many of which cost under $50. Wyze’s 6 million users control more than 15 million devices, and the company’s lineup regularly beats more expensive rivals for industry awards. “We believe that quality smart-home technology should be accessible to everyone,” says CEO Yun Zhang.

A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.

More Must-Reads from TIME

Contact us at letters@time.com.