After struggling to monitor her carbon footprint, Sanchali Pal developed an app to automatically estimate her emissions based on her credit-card spending. The app, named Joro after the earth goddess of Norse mythology, went live in April 2020, and since then it has helped its users track, reduce, and offset the emissions of everything they buy; in 2021, Joro’s users reduced their emissions by 21%. “If everyone did that, then reaching net zero by 2050 suddenly seems a lot more achievable,” says Pal, Joro’s CEO and founder. Pal recognizes that to achieve real climate progress, companies and governments will have to make changes too, but she’s hopeful that Joro’s data demonstrates people’s demand for carbon reduction.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
- The 100 Most Influential People of 2024
- Coco Gauff Is Playing for Herself Now
- Scenes From Pro-Palestinian Encampments Across U.S. Universities
- 6 Compliments That Land Every Time
- If You're Dating Right Now, You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
