When Jasmin Foster founded her inclusivity-focused stationery brand Be Rooted in early 2020, she hoped to create a space for women of color to see themselves in a place they hadn’t been before. Just one year later, Be Rooted became the first and only Black-owned stationery brand for sale at retail giant Target. With a lineup of colorful journals, planners, and writing instruments all designed by Black and brown artists and featuring a range of skin tones and hair stylings, Be Rooted is bringing a little more creative diversity into the world.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Read Stories From TIME
- Supreme Court Overturns Roe v. Wade, Undoing Constitutional Right to Abortion
- What the Supreme Court’s Abortion Decision Means for Your State
- The Failure of the Feminist Industrial Complex
- The Fight Over Abortion Has Only Just Begun
- Column: How Stereotypes Shape the Language People Use
- Everything We Know About Beyoncé's New Album, Renaissance
- Homes Made from Straw or Fungi Can Now Get You a Cheaper Mortgage in the Netherlands
- Going on Vacation This Summer? Welcome to the 'Revenge Travel' Economy
