When Jasmin Foster founded her inclusivity-focused stationery brand Be Rooted in early 2020, she hoped to create a space for women of color to see themselves in a place they hadn’t been before. Just one year later, Be Rooted became the first and only Black-owned stationery brand for sale at retail giant Target. With a lineup of colorful journals, planners, and writing instruments all designed by Black and brown artists and featuring a range of skin tones and hair stylings, Be Rooted is bringing a little more creative diversity into the world.
A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders. Join the Leadership Brief.
More Must-Reads from TIME
- Introducing the 2024 TIME100 Next
- Sabrina Carpenter Has Waited Her Whole Life for This
- What Lies Ahead for the Middle East
- Why It's So Hard to Quit Vaping
- Jeremy Strong on Taking a Risk With a New Film About Trump
- Our Guide to Voting in the 2024 Election
- The 10 Races That Will Determine Control of the Senate
- Column: How My Shame Became My Strength
