--- description: Find out why The Sandbox was selected for the list title: TIME100 Most Influential Companies 2022: The Sandbox image: https://static.time.com/v3/assets/bltea6093859af6183b/blt00ac534ed8f346b4/698a30244ee2622c7c31a02d/T100-Companies-I-Sandbox.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Mar 30, 2022 # The Sandbox A digital land grab by [Simmone Shah](/author/simmone-shah/) ## Simmone Shah Update your preferences in [Account Settings](/account/preferences/) Close Reporter  The Sandbox map as of February 2022. The Sandbox map as of February 2022.Sandbox Real estate is almost always a hot investment—even, it seems, in the metaverse of the Sandbox, a blockchain-based virtual world that has sold at least $2 billion of [digital “land.”](https://time.com/6140467/metaverse-real-estate/ "undefined") Of the Sandbox’s 2.1 million users, 19,000—a number that’s up 375% year-over-year—“own a piece of that new world and are contributing to building it,” says co-founder Sebastien Borget. Big brands and celebs are getting in on the action too: in February, Gucci bought Sandbox land for an undisclosed sum to build an interactive shopping experience, while Snoop Dogg sold thousands of playable avatars for about $475 a pop. _A weekly newsletter featuring conversations with the world’s top CEOs, managers, and founders._ [_Join the Leadership Brief_](https://cloud.newsletters.time.com/signup?nln=leadership&source=100companies "undefined"). The Sandbox Is one of the 2022 TIME100 Most Influential Companies ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/time100-companies-2022/6159401/the-sandbox/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/time100-companies-2022/6159401/the-sandbox/"},"headline":"The Sandbox","datePublished":"2022-03-30T10:21:29.000Z","dateModified":"2026-03-03T00:01:07.191Z","description":"","url":"https://time.com/collections/time100-companies-2022/6159401/the-sandbox/","keywords":["metaverse","TIME100 Companies","sponsorshipblock"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt00ac534ed8f346b4/698a30244ee2622c7c31a02d/T100-Companies-I-Sandbox.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Simmone Shah","jobTitle":"Reporter","url":"https://time.com/author/simmone-shah/"}],"creator":"Simmone Shah","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt00ac534ed8f346b4/698a30244ee2622c7c31a02d/T100-Companies-I-Sandbox.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/time100-companies-2022/6159401/the-sandbox/","name":"The Sandbox"}}]}] ```