--- description: Find out why Say Yes to the Dress has one of the most influential reality TV seasons of all time. title: Say Yes to the Dress: The 50 Most Influential Reality TV Seasons image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3a41aabeece9925e/698a33f8b3fce3b3e10c97a2/say-yes-to-the-dress-reality-tv.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 --- Aug 04, 2022 # Say Yes to the Dress Season 2 (2008) by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close  Season 2 of 'Say Yes to the Dress' Season 2 of 'Say Yes to the Dress'Everett Collection At Kleinfeld Bridal in New York City, 30,000 square feet filled with what the store claims is the largest selection of wedding dresses in the world awaits any eager [bride-to-be](https://time.com/4274426/say-yes-to-the-dress-lawsuit/ "undefined") who can manage to nab an elusive appointment. The famous dress shop has been in business since 1941, but it wasn’t until 2007 that it became the renowned setting of TLC’s now long-running reality show _Say Yes to the Dress_. For 20-plus seasons, each installment of the show has centered on a handful of different brides, depicting the emotional highs and lows of wedding dress shopping. Kleinfeld’s consultants are shown bending over backwards to make every bride’s dreams come true no matter what budget, time, or familial constraints might be in the way. Then, when an appointment seems all but lost, Randy Fenoli, Kleinfeld’s former fashion director turned independent consultant, is brought in to save the day. Fenoli began his run in season 2 and has become not only a beloved fixture of the series, but also a driving force behind its indelible contributions to the [wedding industrial complex](https://time.com/6051959/weddings-covid-19/ "undefined"). In the end, the lasting legacy of _Say Yes to the Dress_ and its spin-offs (_Say Yes to the Dress: Atlanta, Say Yes to the Dress: England_, and more) may be the expectations it has given a generation of viewers about what their wedding should look like—and [how much it should cost](https://time.com/5945352/marriage-or-mortgage-netflix-money/ "undefined"). —_Megan McCluskey_ Say Yes to the Dress: The 50 Most Influential Reality TV Seasons ```json [{"@context":"https://schema.org","@type":"Article","@id":"https://time.com/collections/reality-tv-most-influential-seasons/6198480/say-yes-to-the-dress/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/collections/reality-tv-most-influential-seasons/6198480/say-yes-to-the-dress/"},"headline":"Say Yes to the Dress","datePublished":"2022-08-04T12:32:36.000Z","dateModified":"2026-03-03T00:05:30.760Z","description":"","url":"https://time.com/collections/reality-tv-most-influential-seasons/6198480/say-yes-to-the-dress/","keywords":["franchise"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3a41aabeece9925e/698a33f8b3fce3b3e10c97a2/say-yes-to-the-dress-reality-tv.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"creator":"TIME Staff","articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3a41aabeece9925e/698a33f8b3fce3b3e10c97a2/say-yes-to-the-dress-reality-tv.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/collections/reality-tv-most-influential-seasons/6198480/say-yes-to-the-dress/","name":"Say Yes to the Dress"}}]}] ```