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When one of the biggest rock bands recently landed a deal to use its hit 1970s song in a commercial, its members were overjoyed. There was one problem: the admakers wanted only the instrumentals, and all the band had was the final mix. So the rockers’ team approached AudioShake, whose AI program isolates elements of prerecorded audio to strip it into its constituent parts. “We make audio interactive and editable and make it possible to fuel these really practical uses that help artists make money,” says co-founder and CEO Jessica Powell.
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